why liquid death wins (great marketing example).
Day 27 of 30 — Public Thoughts
Got an email the other day from Liquid Death…
Subject Line: Public Apology
Curious enough to click…
The email linked to this…
The video has The Deep from The Boys telling a class full of kids about Liquid Death and the dangers of sugar…
But if you follow Liquid Death or watch The Boys this feels right.
So instead of seeing this an wondering “why are they sending this to me?”… or worse “why the fxck do I care?!”
It’s fun, authentic…
And not authentic like somebody vlogging in their car, but it makes sense for both these brands…
It fits their tones perfectly.
This is partnering and marketing done beautifully.
