what’s next.
Day 15 of 30 — Public Thoughts What’s next…
There’s one question at the core of all marketing…
(Good marketing anyway.)
What’s Next?
This guides thinking,
Guides decisions,
Guides the next sentence, the next ad, the next belief…
To the next campaign, the next experience, the next offer.
It guides people from where they are now to the next point in the journey.
But, what makes this journey so fun…
Is you know where the journey leads, the people on it with you… don’t.
Which builds tension…
Pulling attention forward (NOT PUSHING)…
Creating a sense momentum, going faster, faster…
Until…
People inevitably reach the next point in the journey.
That is what the Modern Marketing Journal is about…
Five ideas every Saturday to help inspire What’s Next…
For now What’s Next… is to subscribe here…
