what's next.

There’s one question at the core of all marketing…

(Good marketing anyway.)

It's the energy behind everything you do.

The interest, the fun, the engagement...

Your business needs.

Because without it, marketing falls flat, and so does the business.

The question being...

What’s Next?

It guides thinking, guides decisions...

Guides the next sentence, the next ad, the next belief…

All the way to the next campaign, the next experience, and the next offer.

It guides people from where they are now to the next point in the journey.

But, what makes this journey so fun…

Is you know where the journey leads, BUT the people on it with you...

Don’t.

Which builds tension…

Pulling attention forward (NOT PUSHING)…

Creating a sense momentum, going faster, and faster, and faster…

Until…

People inevitably reach the next point in the journey.

That is what the Modern Marketing Journal is about…

Five ideas every Saturday to help inspire What’s Next…

But for now...

What’s Next… is to subscribe here ;)