i tell people about stuff pt 1.
Day 9 of 30 — Public Thoughts
I have a lot of notes about this one so today is time to start figuring this page out…
Outline
Tl;dr — how I think about sales and marketing to make things simple, cut through the noise, and actually focus on what matters.
- What people think about sales + mktg.
- But the truth.
- So real truth.
Sales + mktg
1. What people think about sales + mktg.
I (like a lot of people) didn’t care for sales and marketing. I thought of it as…
Slimy.
Pushy.
Like that sleazy used car salesmen we can all picture in our heads.
But little did I know when I dropped out of college to pursue my dreams of entrepreneurship…
That I was actually starting my journey into sales and marketing.
2. But the truth.
But the truth is people LOVE to buy!
I know I do!
I woke up at 4 am the other morning for special editions of a book
So what ends up happening is these sleazy tactics and hacks get passed forward…
Because business don’t have any money without sales and marketing
But it’s not you and me aren’t the ones out there teaching it…
3. So real truth.
So the real real…
Sales and marketing is just… telling people… about stuff.
That’s it.
As humans, especially humans in sales and marketing, we like to make it more complicated.
But at the end of the day, the act of telling people about stuff is not slimy or pushy. Or it doesn’t have to be at least.
Now that you understand…
- Sales and marketing is not good or bad.
- Sales and marketing doesn’t have to be pushy.
- You don’t need to learn all the “new tactics”
- Learn the principles.
- And start thinking in terms of creating experiences people want to be apart of.
Rich Shafran, marketing message framework; what you think is the problem is X so you do Y. But actually the problem is Z and why makes Z worse
Have you ever gotten help from an expert that knows more than you ever cared to know on a subject? The difference is instead of focusing on tactics and pressure to make money… It’s creating an experience
We think sales and marketing is the problem. So I hated sales and marketing. But actually…
Analogy Which is like saying you don’t like steak because you only had steak prepared by this guy (picture of sloppy chef) and had it come out looking like this (piece of steak that looks like a tire.
Good examples
- apple release event
- ads during the Super Bowl
- viral campaigns like dollar shave club
- Imagine this… have you ever worked with an expert… like someone who knows so much more about an industry than you ever care to know… had a cars salesmen, real estate agent, coach, …, sit down with you, actually figure out what your situation, the problem your running into, what soltuions you’ve tried, so they truly understand what you’re looking for… so that way they can match you up with exactly what your wanting… that you didn’t even know you’re wanting…. That’s still sales, but its lead with empathy and creates a great experience.
